"We’re proposing a company that measures success by the happiness of its customers and employees, the footprint of its time on earth, and the benefits it brings to others’ ways of life,” Adrian continued. “Really, we want to be an example of the company of the future, a company that cares about everyone around them, not just the next dollar."
— Edible Madison magazine
"One revolutionary thing that's been at our core since the beginning is our responsibility to make the most nutritious food for the customer, Reif says. It's not a right to be a food manufacturer; it's a privilege. We have to look out for other people, and we don't want to give them unhealthy foods. He'd like to help people take back control of what they're eating."
– Isthmus Weekly
"My name is Emily, and I have a peanut butter addiction. My current obsession is Yumbutter’s Asian Jazz spread, a supernaturally spicy mix of peanuts."
— Emily Fiffer, Editor, DailyCandy.com
"Shoppers at the UW Arboretum’s Local Products Expo murmured over the cranberry-coconut variety of his homemade, fresh-ground, organic peanut butter and moaned over the dark chocolate version."
In the Press
Natural Products Expo West // NEXTY Award Nominee
MarthaStewart.com // A Better Peanut Butter
Isthmus, November 2013 // Entrepreneur Idealists Receive Isthmus Independent Business Award
Martha Stewart Living Magazine, November 2013
Cooking Light Magazine, November 2013
Digging Up Roots, March 2013 | Yumbutter featured as local food producer
Isthmus, December 2012 | "Om Boys create nut butter for the 21st Century with Yumbutter"
Entrepreneur.com, November 2012 | Indie Merchant Gift Guide
Dose Market Chicago | Yumbutter featuring at Dose Market
USA Today, May 2012 | adrian quoted in Gen Y Grads More Likely to Launch StartUps
DailyCandy.com | "Chicago Editor Emily Fiffer's Top Picks"
CoolPeopleCare.org, February 2012 | "Saving the World With Peanut Butter."
Edible Madison Magazine, Spring 2012 | Yumbutter Wins 1st Local Hero Award
Wisconsin State Journal, February 2011 | “What I Do: Specialty Peanut Butter...”
In Business Madison, June 2011 | "Yumbutter Beginnings"
The Capital Times, August 2010 | “Farmer's Market Challenge: Four Foodies sent….”
Madison.com, November 2010 | “Cool, Unique Stuff at Local Products Expo”